AdMedia Partners is
an investment banking and financial advisory firm that focuses on the
advertising, marketing, publishing and interactive industries.
Business Evaluation
Since November 2000, we have helped to evaluate the business and
products of Omnex Technologies on behalf of our client, AdMedia
Partners. Omnex is wholly owned by Atex Media Solutions.
Omnex has developed a Content Management System (CMS) that can be used to
create print publications such as newspapers and magazines. Using Omnex, publishers can
simultaneously target delivery of content to multiple print editions and
electronic delivery to multiple web sites. In future product releases, the
company also hopes to target handheld devices including cell phones and Personal
Digital Assistants (PDAs).
Our initial assignment was to evaluate the Omnex products and team members.
To this end, we visited the company and developed an understanding of the product position
and unique strengths. We also assessed the strength of the management team
and the viability of the company development processes.
We then combined the information gathered in our company visit with our knowledge
of existing CMS products and the CMS market. We developed a report outlining
our recommendations and delivered it to AdMedia Partners and Atex. Our report
recommended implementing cost saving steps and refocusing company goals. Our recommendations
were fully adopted by Atex.
More recently, we returned to Omnex to reassess its business and make further recommendations.
At this time, our ongoing involvement is focused on helping Omnex ship its
product more efficiently and maximize the product's value.
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