FocusEngine, Inc.
provides web-based dynamic site guidance technology to businesses.
Strategy
For FocusEngine, we are guiding product and business strategy as well
as helping with product implementation and developing FocusEngine's
high-availability server infrastructure.
Our product and business strategy contribution includes defining
FocusEngine's business model, market position and product deployment
strategy. We have also helped FocusEngine choose the initial target
markets for its product and assisted them with introductions to potential
customers and partners.
In addition, we have worked in a technical pre-sale capacity
to help secure the company's initial clients.
Software Development
We have also helped FocusEngine understand how to customize its front-ends for multiple customers with maximum efficiency, by developing
FocusEngine's strategy for using XML and XSL to separate content from
presentation. This allows the company to use its core technology with
varying user interfaces for each of its individual customers. After
developing the strategy, we implemented the first FocusEngine user
interface utilizing this technology.
Our role with FocusEngine includes numerous project management
activities both with internal projects and with customer relationships.
In this effort, we have established numerous project and customer
management web sites.
Operations
Recently, we managed a major upgrade to FocusEngine's
high-availability server infrastructure at a top-tier co-location
facility. The newly upgraded infrastructure includes load-balancing
hardware and an array of front-end servers. Back-end functionality
is also spread among several servers and the infrastructure uses an
Oracle hot standby server to guarantee maximum availability when
there is a hardware failure. We also acquired and configured a firewall
for FocusEngine and designed Virtual Private Networks (VPNs) for
linking FocusEngine's developers with the co-located server infrastructure.
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