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Philips Semiconductors, Inc.'s web-linking technology is an advanced, innovative RFID platform for business customers to link consumer products and loyalty cards to relevant, dynamic Internet services.
Client Testimonial 

Web-linking System Architecture and Platform Implementation

In August 2001, the team at Big Chief Partners began working with Philips Semiconductors Identification Business Unit to design and implement a system for Web-enabling products and services with Radio Frequency Identifier (RFID) tags and tag readers. Recent advances in technology allow the tags to be very lightweight, almost paper-thin and incorporate an antenna so the card can be read from longer distances. As a result, it is now possible to use RFID tags in a much wider variety of environments where portability, security and read-write access are critical.

The Philips RFID-specific platform developed by Big Chief includes:

  • A general interface to make RFID solutions simpler, easier and faster to develop.
     
  • A universal client that works with inexpensive, lightweight tags such as I-Code and Mifare Ultralight from Philips Semiconductors, security and authentication features found in mid-range tags such as Mifare Classic, and JavaCard OS and Mifare ProX tags that include Public Key Infrastructure (PKI).
     
  • Server infrastructure that collects and routes collected information, interfacing with applications developed by Philips Semiconductors business partners.

The Philips web-linking system enables development of Web-based and Windows-based applications that track objects and deliver innovative products and services. These applications include access control, digital rights management, secure home shopping and product support. The specific applications of the Philips web-linking technology system are varied and the options for embedding tags in everyday objects are numerous.


With the system we designed and implemented, users place an RFID tag near a reader that is attached to a desktop personal computer. Once the reader recognizes the tag, a Web site or application is accessed providing access to related products and services. With a sophisticated combination of client-side and server-side technology, the user interaction is very simple. Applications can provide secure access to secure transactions, product tracking and enhanced support.

On the client side, we implemented a platform for interfacing between the tag reader and a desktop personal computer. In addition, we implemented components that allow independent software developers to incorporate the tag interface into Web-based applications, native client-server applications and XML-based Web Services.

On the server side, we implemented a system for managing relationships between Philips and their web-linking business partners. This system also serves as a clearinghouse for smart tag information and a secure transactional server that is used for authenticating all tag access to the system.

Applications and Developer Tools

Using this complete Web-based system, we have developed a series of applications that build on the capabilities of web-linking. These applications have been used in numerous customer and partner demonstrations starting with the 2002 Consumer Electronics Show in Las Vegas, Nevada. The first commercial applications of web-linking are currently under development for Philips.

The applications also demonstrate the Philips web-linking Partner Development Kit (PDK), also developed by Big Chief Partners. The PDK includes documentation, interfaces and components for building web-linking applications. We also developed extensive architecture documentation for communicating the capabilities of the web-linking system.

To learn more about our work with Philips Semiconductors: